Trail Alignment is the consultancy business led by Rob Potter. Rob has nationally recognised experience in trail concept development, design, construction, and consultancy. Over the past two decades, Rob has worked across all phases of trail development—supporting local governments, State Governments, tourism bodies and land managers to deliver successful trail projects that are sustainable, rider-focused and aligned with strategic community goals.

Our experience includes feasibility studies, master planning, project management, training staff, stakeholder engagement, trail audits and trail design across some of Australia's most iconic trail destinations. We’ve also developed policy and strategic frameworks to guide investment, including Tasmania’s MTB Tourism Action Plan and Feasibility Assessment Framework.

Our capability is derived from the depth of my experience across industry sectors influencing the demand for mountain bike trails: from operating a successful MTB specialist retail store, mentoring some of the most successful MTB tourism businesses in Australia, working with brands and media. We work collaboratively, communicate clearly, and deliver advice grounded in practical experience with proven outcomes.

Whether you're formalising existing trails, planning a new network for recreation or tourism or managing a trail network, we can help you through the process with a pragmatic approach reflecting your unique situation.