Trail Alignment is a specialist consultancy led by Rob Potter, dedicated to creating and sharing sustainable, successful, and inspiring mountain bike trails. With more than 15 years’ experience, Rob has helped develop, manage, and promote trails as well as the businesses and destinations built around them.

Rob’s nationally recognised expertise spans the full lifecycle of trail development — from concept and feasibility through to design, construction, management, and marketing. His role in landmark projects across Australia demonstrates an ability to deliver trails and destinations that balance rider and market expectations, natural and cultural values, and the legislative and planning frameworks in which they operate.

What sets Trail Alignment apart is Rob’s ability to connect strategic vision with practical delivery. He has led feasibility assessments, secured funding through successful applications, and overseen complex construction projects in collaboration with councils, tourism bodies, and private landholders. This mix of on-the-ground knowledge and high-level strategy ensures designs are realistic, sustainable, and capable of winning community and investor support.

Alongside planning and construction expertise, Rob brings deep experience in mountain bike tourism and marketing. He has contributed talent and locations to national and global campaigns, produced destination branding materials, and worked with local businesses to develop MTB-aligned products and services that grow both ridership and regional economies.